This program presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions and doing marketing and media tasks. By gaining a clear understanding of the event planning process, developing management skills and getting familiar with the best practices in the event industry, participants will be better prepared to run their own event or conference. This program will also cover event planning tools to manage time, space, money, human resources, information, materials and problems that may arise through the event planning process.
Who should attend?
Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.
How attendees will benefit?
By the end of the program, participants will be able to:
Media interview training
Protocol, etiquette and hosting
Practical event management
Press conference management
Advanced Event Management
The role of promotion and the marketing mix
Event management: creating company or brand exposure
Launching an advertising campaign
The framework of promotional campaigns
Digital marketing campaign strategies
Public Relations Skills
Note / Price varies according to the selected city
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